Project Overview
“Flick-a-Lash” was a branding concept created for an independent beauty startup specialising in false eyelashes. The client, a former colleague, approached me to design a logo that would reflect elegance, femininity, and fluidity—capturing the essence of beauty and motion associated with the eyelash industry.
Let me walk you through this *eye-catching project
Creative Process
The design began with a series of hand-drawn sketches where I explored how to incorporate natural, flowing forms into a typographic treatment. My goal was to create a logo that not only suggested the visual of an eye or lash but also expressed sophistication through its curvature and line work.
Initial concept explored with a central view
Concept evolution to depict 'f' flowing in the wind with lashes attached and forming the initial letter of the brand name.
Once a final sketch direction was chosen, I digitised the illustration and refined it using vector software. The central element features a stylised eye shape created through custom lettering and flowing lines, subtly integrating the brand name into the form of an eyelid and lashes. The lines extending from the right mimic the fanned effect of false lashes, reinforcing the brand’s core product through visual storytelling.
Digitised version further evolving to a functional look with clear brand name.
Final product with gold effect and third lash to align with 3 part name.
Mock up
Reflection
This project showcases my early strengths in combining illustration and typography to create expressive, brand-driven visuals. Although created over a decade ago, it remains a strong example of my foundational design sensibilities and attention to form, elegance, and purpose-driven creativity.
Testimonial
"Working with Larry to create the logo for my startup, Flick-a-lash, was an absolute pleasure. I gave them complete creative freedom, and what they delivered exceeded all expectations. The final design is sleek, elegant, and perfectly aligned with the high-end, glamorous feel I wanted for my lash brand. The flowing gold lines subtly capture the essence of lashes, while the modern typography gives it a contemporary and polished finish. It’s stylish, memorable, and totally unique; exactly what I envisioned, only better. I couldn't be happier with the result and would highly recommend Larry Woanya to anyone looking for standout brand design!"
Natalie Holder
